Download PDF , by Laura Hanly
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, by Laura Hanly
Download PDF , by Laura Hanly
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Product details
File Size: 828 KB
Print Length: 145 pages
Publisher: Hanly Creative; 1 edition (October 1, 2016)
Publication Date: October 1, 2016
Sold by: Amazon Digital Services LLC
Language: English
ASIN: B01LYPNLWK
Text-to-Speech:
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Amazon Best Sellers Rank:
#71,334 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
While there's a ton of information online about Content Marketing anyone who's spent any time trying to google for a coherent and effective roadmap will often come away from the exercise with more unanswered questions than actionable ideas and a fair amount of confusion. Thankfully Hanly's book is the antidote to this type of confusion.Clear, concise and, most importantly, actionable ideas and strategies make this a must read.What's even more impressive is the confident yet relatable writing style. Too often 'How To' books can come across as either preachy, boring theoretical tomes or too conversational to take seriously. It's clear from reading the book that the author has actually implemented her own advice and her campaigns have delivered results - rather than glibly repurposing the usual hackneyed ideas about writing and content marketing in general.If you're looking for an authoritative guide on content marketing, one that will help you avoid some time consuming pitfalls as well as help you define an actionable plan then this book is for you. Highly recommended.
If you're anything like me, you've spent a lot of time and energy writing for blogs that take your content, promising nebulous "exposure" and "establishing yourself as a thought leader", but giving paltry tangible results. As an entrepreneur, what you really need is much more immediate. Customers. Sales. Money. Hanly shows the business owner exactly how to create the content that does what you need it to do. The title of the book is exactly what you get with this book. Highly recommended.
This book should be at least 50 dollars or more. Seriously. It is a blueprint that I am referencing now to improve my blog writing and creating a new email autoresponder. There is no holding back in this book of knowledge, and she practices what she preaches with putting a sales pitch of her own in the book. For me, I think I fit into her category of someone avoiding sales by writing. I am making it a point now after reading this book to put more sales spin in my blog posts and writing. As a writer, we need to support ourselves by asking. and this book has been a great confidence boost for me to ask more, so thank you
This book cuts through all the clutter. While there is so much garbage being peddled out as "marketing advice" -- this book is a breath of fresh air. It will provide you with simple and actionable advice you can implement today, and see immediate results. Laura is the real deal when it comes to content marketing, and she has quickly become my "go to" when I need content marketing advice. This book is valuable for any entrepreneur or marketer.
It's hard to find good, fresh information out there about content marketing. Laura's book gives a simple and actionable take on what you need to do to create content that actually gets results. A must read for any marketer who is using content to build their brand.
I cannot rate a book higher than Content that Converts. This book thoroughly covers all the relevant topics for building a digital business. It's taken me lots of other books and podcasts and webinars and downloads to aggregate half of the information in this book. I'm not sure how one person can really have visibility into all of these sections but she does. If you are a content marketer, read this book. It's enjoyable, succinct and happen to hit me at the right time of my career.
Wow! This book is jam packed with incredible information. Yes, they are speaking most directly to B2B (Business to Business) companies, but there is plenty of useful information for anyone looking to make money online. It's so packed with good information, that I made notes on my Kindle to go back over stuff. I'll be reviewing those soon, and reinforcing what I've learned to maximize the benefits of the knowledge I gleaned. There's just no other way to do it. I'm very excited to put this stuff to use and watch my businesses grow.
The content is good, not great. It glosses over a few important concepts without "selling the farm".I was annoyed by the typos (especially since the author uses the book to sell her writing services) and the very obvious reason why this book exists, which is to get you to buy the author's services.It's sad that so many books out there are like that.
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